Join us May 11th for our monthly meeting
Shedding light on "Dark Data" and current trends in analytics - An overview of analytics and dive into deriving business value from dark data
With all the hype and focus around big data and the internet of things, the data that is already captured and stored on a daily basis within organizations is frequently overlooked, let alone managed or leveraged for business value. This so called “dark data” captured in spreadsheets, databases, CRM systems, EHRs, emails, surveys and many other formats, holds great promise for improving the way we serve customers as well as for generating new sources of revenue or reducing expenses. It can also expose organizations up to risk and costs that if not managed properly.
This presentation will give you an understanding of dark data, its potential for driving business value and concrete steps that information technology leaders can take to bring dark data to light in their organizations.